This assignment seeks to help you understand the answer to a broader concern and that is, “What issues do CEO’s face and how might they prioritize decision making?” You should base your responses to the following questions on your analysis of the company that you have chosen for this course.

Please answer the following questions:

• Use online sources to identify fifteen issues facing your company’s CEO.
• Group the issues into three categories: issues of interest to all industry participants, issues of interest to regulators, and issues facing companies seeking to enter foreign markets.
• Rank the issues using three measures: the legitimacy of the issue to the company, the urgency with which the issues will need to be addressed by the company, and the impact of each issue on the company.
• Please create a table to summarize this information and be sure to associate each issue with a specific online information source url.
• In one half page, please summarize what you think is the connection between the key insights of the Rogers and Tierney, (2004) reading and this assignment.

Hint: Your online information sources for the first of these categories are the web sites of industry associations.  The second group of sources refers to government regulator web sites. The third set refers to websites that address country specific socio-cultural, health oriented, technological, economic, environmental, and political legal issues. Online sources of information for this include Earth Trends (http://earthtrends.wri.org/), the Population Reference Bureau (www.prb.org), and the U.S. State Department Country Back Ground Notes (http://www.state.gov/r/pa/ei/bgn/). For the purpose of this third set, pick a country that your company wishes to enter into and undertake the analysis from that point of view.

One obvious site to look for issues facing a company is the industry overviews found on the High Beam Business (http://business.highbeam.com/industry-reports)or Plunkett Research (http://www.plunkettresearch.com/) websites.

Other important places to identify common issues are industry association Web sites as well as the news releases found on a company’s web site.

Please limit your response to this assignment to three and one half single spaced, typed pages. Cite your sources in the text and reference them at the end of your assignment. End your write–up with one paragraph that summarizes what you think is the importance of this assignment.