A Launch Marketing Plan for a High Street Brand that has to have international appeal.

As a high street brand I choose “topshop”, to launch their first ever house furniture section. There is an explanation about what to do about it in the further explanation.You work as a marketing executive for an agency which specialises in developing marketing plans for fashion companies. In this role you have been asked to develop a 6 months marketing to launch:
the first new product range for a HIGH STREET BRAND or RETAILER of your choice ( new product development for a range not developed from the brand yet) 
OR 
to launch a new concept store in London/Paris for a HIGH STREET BRAND or RETAILER
Structure of the assignment 3000 words
Executive summary
Introduction
Methodology of research applied
The brand/ retailer selected: overview  
( selection of the brand or retailer by week 3 communicated to Sennait)
Strategic Audit 
1Macro
2Micro:  a. performance analysis
           b. supply chain brand or retailer
                 c. customer/ customer perception
                 d. competitor analysis
1SWOT and strategic option
2Marketing strategy: AIMS and Objectives 
(definition of aims and objectives of the MARKETING STRATEGY by week 4 with Sennait )
1STP 
2Marketing MIX ( product, pricing, place, promotion)
3Marketing action plan – budget and timeline
4Evaluation
5References