Goals and the objectives are included as parts of the process. What a company expects to accomplish throughout the year is described by goals and objectives. These goals and objectives are essential to the company as a whole, departments, employees and customers. Once the company reach certain goals, it is typically struggle for even loftier goals. Goals and objectives pressures to get a communication in the company, so all the staffs in the company can work in synch in achieving them. Goals are realistic,specific and measureable. Business policies are usually show the ways which facilitate the ability of a company or organization to reach predetermined objectives formulated by top-level management. Business policies are the endpoints related with plans designed to reach company goals. Both policies and business objectives maybe added into plans as determined by a business organisation. The objective is the end to a plan and policy is served as a mode and manner used to reach each objectives. Those are the relationship between goals, objectives and policies. Referring to the case study, the Scotia Airways objective is to introduce the flight to major European tourist destinations and goals is to expand the major business centres in Eastern Europe and the Middle and Far East. In order to accomplish those goals and objectives, Scotia Airways try to change its policy which can make Scotia Airway to successfully expand and compete in a challenging market. To effective managerial performance, keep moving the Scotia Airway with this present managing system and need to be more formal and precise than the present.

The main principle of Open System Theory

The main principles of the open system is that many environmental changes and influences that impacted the efficiency of organisation. It means the newfound belief that all organisation are perfect in part because of the unique environment in which they operate and that they should be structured to accommodate unique problems and opportunities. All in all Open system is try to live in or struggle to the effect or sudden change of the surrounding or environment. In this case study, Scotia Airway going to expand into international Airlines from domestic markets, thus the current managing system will be changed soon and the requirements of skillful new workers who can control the international airlines and the current staffs might be fired or replaced their seats by them. This is the effect on the change of the organisation. The another example is that the government of EU and UK government relax their control over the licensing of airline provision. When the situation is changed or it comes like a huge chance or Scotia Airways, the airline decided to expand their destinations from covering eight destinations. This can be called the change according to the change of situation or environment.

The main differences between the formal and informal organisation within Scotia Airways

The differences between the formal organisation and informal organisation can be seen obviously. The formal organisation consists of the formally recognized and established statues of the members. The relationship between the members is more a status relationship than a personal relationship. The informal organisation consists of role rather than statuses. The relationship between the members is more a personal relationship or role relationship than the status relationship. There is authority in formal organisations hence there is super ordination ad subordination. Individuals are valuable because of their status and prestige. A leadership can be found in formal organisation hence dominance and submission can be found. The roles and esteem of individuals are valuable. Formal organisation may have long history of their own. Informal organisations are not comparatively more inflexible. It is not easy to bring change in them for example it is difficult to bring change or amendment in the constitution. Informal organisations are more flexible. There is no rigidity there. Changes can be bought forth easily. It require only the change in attitudes of the members. Referring to the case study, Scotia Airway is planning to expand and new staffs are going to be appointed. There will be informal organisation and informal organisation during the change. If the old staff afraid to do new tasks, they are going to be left behind and all the old staffs might be in a group and will be formed as an informal group. In the other hand, the new staffs combine and together and finally a formal group will be found.

Four primary stakeholders of Scotia Airways

The primary stakeholders of the Scotia Airways are shareholders, suppliers, government and competitors. They do interest in and influence on the organisation.

ï‚· Shareholders

Shareholders have authority in the organisation and they interested every single action of the orginisation does because when the organisation gain a profit, the shareholders can earn moneys and verse versa they invest a lot of money into the organisation. So the shareholders need to know whethere the organisation get profit or facing with failure and get loss.

ï‚· Suppliers

For the suppliers, they also take part in a list who interested company the most. Scotia Airway use the aeroplanes provided by suppliers. They need to know whether the company still using their products planes or using the others. Although they interested in the organistation, they don’t have any authority on the organisation.

ï‚· Government

Government is placed at the top of the list which is the collection of people who interested in to theorganisation. The government do interest the company because he is the most powerful person who has authority and even he can shut down the company or to make improve. If the organization earns profits, he can collect tasks from the organistion.

ï‚· Competitors

The competitors also tracing and listening the news of one of its competitors, the Scotia Airway. They need to focusing on the Scotia Airways about its news such as promotions, services etc. They don’t have any authority to the Scotia Airways.

Control Strategy

After drawing up preliminary plans for the expansion, the management team of Scotia Airways is needed to track whether the desired result will be come out or not. Strategic controls help analyzing the Scotia Airways and its ability, strengths and opportunities. The four kinds of strategic controls are premise control, implementation control and special alert control.

ï‚· Premise control

It is based on an assumed premise of how things will take place in the future. It allows the Scotia Airways to inspect whether this assumption still holds true when the plans are being built as action. That may be influenced by environmental factors such as inflation, interest rates, social changes or by industry factors of competitors, suppliers and barriers. These controls can adapt the strategy accordingly when changes of premise occurred.

ï‚· Implementation control

Not to do the adjustment to the strategy, implementation control has to be used. The two basic forms of implementation control are monitoring strategic trusts and doing milestone overviews. The former can be used in order to gain market share from planning and the latter for conducting a full-scale assessment of Scotia Airways.

ï‚· Special alert control

The mechanisms are required in place to assess the position of Scotia Airways in the case of sudden events such as natural disasters. It allows to reconsider the relevancy of the plan or strategy in light of new event.

Bibliography

1. Carpenter, M., Bauer, T., &Erdogan, B. (n.d.). The nature of goals and objectives. Retrieved from 1. http://www.catalog.flatworldknowledge.com/bookhub/5?e=carpenter-ch06_s01

2. Organisation theory. (n.d.). Retrieved from 2. http://www.referenceforbusiness.com/small/Op-Qu/Organisation-Theory.html

3. Williams, J. (n.d.). Control Strategy. Retrieved from http://www.yourbusiness.azcentral.com/four-types-strategic-control-24352.html

4. MULLINS, L. (2010). MANAGEMENT & ORGANISATIONAL BEHAVIOUR (NINTH ed.). PEARSON.