MICE industry is increasing rapidly and create tremendous amount of profits worldwide in tourism sector. MICE stand for meeting, incentives, conferences and exhibition which driving ahead as a key growth driver. The MICE industry plays a very important role and economic contributor in Singapore’s tourism industry.

There are many factors that makes Singapore become a major MICE destination in the world. Singapore is working hard to stay on top of the competitive business event arena and now Singapore is ranked as the top convention city in Asia for ninth times.

Singapore has the first class conventions venue such as Singapore Expo. Besides, Singapore’s pro business environment, multi-ethnic landscape, strategic geographic location and multi lingual populace has attract many business travellers prefer to do their business tourism in Singapore.

With its strategic location, government support and all those strengthen factors; it makes Singapore boost them to hit the highest achievement in this sector. The influencing factors are divided into few different categories.

1.2 Problem Statement

This research is about how Singapore develops themselves to become a major MICE destination among the world. At the moment, they are doing a very great job as a MICE destination in Singapore. In fact, there are several factors that influence Singapore as a MICE destination.

1.3 Research Question

– What is MICE industry all about?

– What are the major factors that influence Singapore as a major MICE destination in the world?

– What makes Singapore become a major MICE destination in the world?

– The forecast be for this sector in Singapore and why?

– What makes Singapore continuously attracts high profile and highly rated international business events?

– What have Singapore’s government done in order to boost up their MICE industry among the world?

1.4 Research Objective

This research is going to find out the factors that influence Singapore as a major MICE destination in the world. By carry out this research, the MICE industry in Singapore has growth rapidly and future lifestyle as well.

Besides, there is also the understanding of how importance MICE industry that could affect Singapore’s tourism sector and to find out the reason why business travelers’ loyalty toward Singapore as their favorite MICE destination.

Lastly, this research also show the evaluate business travelers’ benefit and interest by organizing an event in Singapore.

1.5 Conceptual Framework

Define MICE industry in Singapore

Strategic Location

Critical Mass

Communication Infrastructure

Stability political and economic in Singapore

The major factors that influence Singapore as a major MICE Destination in the world