7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Branding is a tricky practice. It’s multidisciplinary and all-encompassing. No wonder, then, that so many people misinterpret what brand engagement is really about.
Many digital-marketing campaigns run amok when they don’t properly integrate their branding efforts. Here are seven misconceptions that cause trouble for digital marketers looking to engage consumers with their brand strategies. 
1. A logo is enough.

. And ever since, most laypeople can’t differentiate a brand from what’s really just packaging. To engage consumers, branding must be executed as a full discipline.
Messaging, value proposition, differentiation, persona and organizational ethos are a few of the elements your branding should cohesively quantify. Only when consumers clearly can identify these aspects of a brand do they become open to engagement.   
2. Social media is the best way to increase engagement.
Some people misconstrue engagement to mean direct consumer-to-organization communication. But this is only one component of true engagement. Focusing on such a narrow definition can lead a digital-marketing campaign to failure.
Social media is but one channel of connection. .
3. Go for loud, evocative and emotional.
It can get difficult to cut through the noise in today’s global marketplace. Competition among brands is no longer relegated to a zip code. This can lead to the poor conclusion that the only way to engage is to be splashy and bold.
More often than not, successful digital-marketing campaigns are the antithesis of this idea. They rely on sound metrics and carefully measured budgets. They place the consumer’s needs above their own. Being splashy risks those objectives by making it all about the brand’s need for attention.
4. No sales equals no engagement.
Sales are a significant brand-engagement metric. However, various other engagement aspects contribute to an organization’s understanding of its positioning. . For example, extraordinarily powerful word-of-mouth increases page hits and is a marker of great engagement. But good luck assigning it a ranking.  
Related:
 
5. Only expensive, fancy ads drive engagement.
The biggest brand engagement-campaigns often appear in . These brands went out of their way to hire fancy agencies, and they achieved astronomical digital shares as a result.
Engagement can and should be a key factor of every aspect in a digital-marketing campaign. Valuable content and social-media activity can work to empower healthy engagement. So can engendering customer-to-customer activity, hosting chats and providing solutions to problems. Companies should develop processes to ensure exceptional customer service and invite users to share in a brand’s successes. They also should be honest about a brand’s failures.
6. Focusing on content marketing is the best way to increase engagement. 
This is akin to the social-media misconception. Content marketing doesn’t solve every problem. Sometimes the best way to engage with consumers is to just say “hello.”
. It’s best to diversify your efforts and not rely solely on content to tell your brand’s story. 
Related:
7. Brand engagement is separate from the rest of a digital-marketing campaign.
At its heart, this is the central theme of all seven misconceptions. Brand engagement should involve everyone in an organization, including operations team members. Why? Because at the end of the day, engagement means your brand willingly is extending its hand to consumers.
Related:
True brand engagement is an open-door policy. Whether the doors are open to a brand’s products, people, ideas or material, it seeks interaction between consumers and some of its most valuable assets.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more