Website Critique Project

Analyze the information architecture from the perspective of its organization, labeling, and navigation. 
After  listening to this week’s lecture, continue critiquing the B2C e-retail  web store that you chose last week.  In a paper, using APA format, address the topics for week 4  listed below.  Remember to save all of your work as each week builds on  the previous week’s work to establish a complete understanding on the  web store critique process.  Utilize the PowerPoint lecture to assist  you with the topics.   

https://www.physiqapparel.com/ 

Organization, Labeling, and Navigation Analysis  
The paper should include: 

a review of how the web store addresses the topics outlined; 
your opinion of how well the web store handles the topic areas; and 
insight on how the web store could be improved in the topic areas. 
Feel free to include screen shots to illustrate your ideas where  relevant, and be sure to include a link to your site. Your responses  should be written in a narrative style rather than in a numbered list. 
Week 4-Organize-svLinks to an external site. 

Organization 
Draw an outline of your competitor’s web store showing the primary and secondary topics.  (slides 8-11) 
Is the organization method consistent between topics? (slides 12-15) 
Find  examples of “Happy Talk” and unnecessary information on a web page.    Reorganize the page without the unnecessary content to make relevant  information standout. (slides 5-7) 
How  would you define the purpose of the site based on the structure and  content of the site?  Identify one area of content missing from the  site. (slides 2-4) 

Resources
Content Organization: Deciding What Matters MostLinks to an external site. http://www.webdesignerdepot.com/2010/07/content-organization-deciding-what-matters-most/Links to an external site.
Garrett, Jesse James. The Elements of User ExperienceLinks to an external site.. New Riders Publishing, 2002
Spool, Jared. Designing for the Scent of InformationLinks to an external site.. User Interface Engineering, 2004.
Kelly Goto and Emily Cotler, Web Style Guide 2nd Edition excerpt from Chapter 3 – Site Design
http://webstyleguide.com/wsg3/Links to an external site.
Site Planning & Information Design: Collecting and Cataloguing Content http://desource.uvu.edu/dgm/2740/IN/steinja/lessons/02/l02_03.html Links to an external site.
Web Style Guide
http://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.htmlLinks to an external site. Here’s a site that helps to explains site structure further.
Example of Site Map