This SLP will span the first 5 modules of the course. You will start thinking about a topic for your Doctoral Study and how you might go about conducting the study.
Your topic is: Effective Commercial Tactics in Global Marketing
Don’t worry that the topic you choose at this early date will obligate you to keep that topic when it comes time to begin your research. It can, and probably will change and evolve as you grow in your understanding and knowledge throughout the doctoral program.
Here we provide the big picture of what you will put together throughout the course. Note that the “deliverables” are listed for each module.
In thinking about a possible topic for your Doctoral Study, consider the following questions:
Module 1: What phenomenon do I want to know more about? Drill down a little – what do I want to know, specifically? Why do I want to know this? What skills do I have that I bring to my doctoral study research on this topic? Do I have any biases or pre-conceived ideas about what I might find if I studied this phenomenon? How sure am I? (2-3 pages).
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