The project includes two parts: 1) a final case presentation (both individual and team performance will be evaluated, 8% in the final grade) and the final project report (24% in the final grade). Both of the work will be focused on an international market entry (new FDI) or an existing operations (established FDI) of a existing firm in a foreign (host) country.
It is suggested that these work will completed based upon the analysis and conclusions of your investment environment analysis report (Project I). Again, you represent a consulting group which has been retained by the board of directors (BOD) of a large, highly diversified multinational corporation headquartered in the U.S.A. The New International Investments Group of this MNC has contracted you to conduct a comprehensive investment analysis in order to make a smooth entry and/or to improve the performance of their existing activities in a specific host country. You are expected to apply the knowledge and research capabilities gained in MGMT650 by analyzing a “real world” international business case.
A foreign direct investment (FDI) is an investment that gives the investor a controlling interest in a foreign company. Based on the host country conditions as well as the characteristics of the industry in which a foreign direct investment (FDI) takes place, you are expected to analyze a potential international entry into the host country market, and/or the existing business operations in that host country, and to make final recommendations to the firm’s BOD.
Selection of a firm:
You are encouraged to select a specific firm (the country of origin of the firm could be U.S or any other countries) which is of most interest to you, or the one which most resembles the one in which you plan to begin your career. The firm is not necessarily large and well-established. The internalization of small/medium firms in their early stage is becoming increasingly popular to study nowadays. Since we mainly study Multinational Corporations and international business in this course, it is requested that you study a case in which the entry or operation of the firm’s business activity is occurring in a country other than the firm’s home market (Foreign Direct Investment).
Again, the presentation should be directed toward the firm’s BOD. Please keep in mind that board members are extremely busy individuals who are not very willing to have to “dig” for the information. It is your task as consultants to distill the available information and present it in an easily digestible format.
Presentation and research project
First your team will present your analysis to the firm’s BOD. Please manage your presentation within 15 minutes (plus 5 minutes Q&A), and prepare for questions from the audience. All team members need to present. Please hand in a copy of the presentation PPT slides before your presentation.
Your team will then turn in a comprehensive case report to the BOD. This report should contain a thorough, yet concise, analysis of the firm researched. The main focus of the case analysis report should be on the entry and/or operations in a particular host country which should be of interest to the firm’s BOD. Please limit your report narratives to 15 pages, double-spaced, using Times New Roman font and 1’-1’ page margin. You may add additional pages for appendix and references.
Guidelines for case presentation and report
Your goal will be to provide the firm with the most relevant factors and recommendations, so that the firm can make a well-informed international business decision. Your case can be addressed from one of the following approaches:
The new entry to the host country, or
The international business operations in that host country
The following are some of the major points to research and address in your presentation and final case report. Again, this is not a comprehensive list. At the same time, you do not have to address each and every one of these factors in your report:
Basic description of the firm profile
The firm’s current international presence (if any), such as international business strategy, structure and supply chains, etc.
A summary of the investment environment of the host country which are most relevant to your final project.
For the international entry, you may want to discuss:
The mode, speed and scale that the firm may adopt in the host market entry
How the firm adjusts its value chain activities (i.e. R&D, production, marketing, distribution, service, etc.) to adapt to the local market
Potential risks and how the firm responds to such risks
For the international business operations analysis, you might want to address:
The firm’s current value chain activities in the host country (i.e. R&D, production, marketing, distribution, and subsidiary management, etc.).
How this affiliate fits into the firm’s global map (the strategic role this affiliate is playing within the whole firm).
Difficulties and risks that the firm is encountering in the host market
* Please note that you do not need to cover all items listing in this section. Again, it is your responsibility to present the information that is most relevant to the conclusions and that will help the BOD make their decisions.
Recommendations on the market entry or business operations in the host country.
You will need to integrate the information by providing a recommendation of action. Remember that your recommendation is targeted at the firm’s BOD. Your final recommendation should follow logically from the information presented in previous sections. The goal of the report is not to arrive at THE correct answer, but rather to provide a logical recommendation based on the firm/country/industry analyses.
1. I need presentation for about 10 minutes（Please make a PPT and a speech draft for me）
2. Final project Written report（10 pages）
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