History About Car Rental Companies Marketing Essay

The topic is about car rental companies, and it will be discussing on the reasons why do people rent cars, the economics of renting cars, and pinking up and returning processes of a car.


In today’s world hiring cars is not limited for daily activities, such as wedding, parties, tours, and even business e.g. Also people can rent car for short and long term period and there are many companies that offer opportunities for people who can not afford to buy a car as well as for those who need car for some period of time.

There are many reasons why people hire cars; for example, people are looking to save money, and a lot of people rent cars because they don’t want to put the same wear and tear on their own cars, which may or may not be able to endure the asperity for a long distance trip, for example, they don’t want stains, rips, burn on the their car seats or even scratch on body of the car also they don’t want damage they wheels. In addition, for some car renters size is an issue, people want to promote to something better or bigger because they are travelling with some group of people or looking to economize to something smaller that will be more petroleum efficient, also some times company meeting goes hand in hand with something people do as a company, for example, if member of staff or a business person wants to take a client out to lunch to a good restaurants and the last thing to sit in the car was a dog or it was messed up by kids, so in this situation you may be looking around for a car rental companies to rent a car. Further more, people travel all the time flying from somewhere to their destinations or other places, but it doesn’t mean that they take their personal cars to where ever they go, most of people when they travel to someplace if they plan to stay longer than a week the first thing they do when they get to their destination is to rent a car to go on with their occasions or tour. Some people rent cars for social occasions such as parties or special dates, also some people like to impress their dates with new sport cars or enjoy driving fancy luxury cars to an occasion. Moving is also one the reason people hire car, we all do it at some stage but may be we don’t have enough things to move and people often want move their stuffs by them selves. Well, the good thing is that van and trucks hire is always available also vans have back lift to make easier for people move their stuffs. People rent cars to have fun and companies have provided a high performance vehicle for those people. Accident is reason for people to rent cars, some car insurance companies give customers an option to collect a free rental car if their cars have been sent to the shop after an accident or maintenance, so being without their main cars for days or weeks, they can continue with activities or trips with a rental car. We rent cars for purpose of our business travelling, people are very mobile work force these days no matter where customers are they have no problem to get there and meet with them, Car Rental is available from the airport on arrival. This is to ensure that the compilation time is quick; you get to your client, do the sale, and return to the airport and back home. Some times family and friends visit where we stay for long period of time and there is a need for a bigger vehicle to take them around the city, so you have to be looking around for car rental to get the car you want to use at that time such as bus, vans e.g.

However, the increase in gas prices is high and affecting the economics at the car rental companies, prices of fancy and big luxury cars are dropping because people demand for compact models cars. Rental companies have been able to command important premiums SUVs, often up to twice the daily charges for sedan. Gas prices have now reached $3 a gallon, so people are increasingly ignoring the gas-guzzler. Also the demand has been high for smaller fuel-efficient cars, which is leading some rental agencies to raise prices. According to Edith MANCILLA he is the area manager Anaheim and Orange, Calif., branches of Dollar Rent A Car, “says she’s rented 40% fewer SUVs during the spring season than she did previously. It’s caused her to drop the price of her standard SUVs $49, from an average of $64 last year, and raise the price of her compact cars, from $25.99 last year to about $34 now”. Further more, sometimes companies offer people what they don’t book or reserve for, for example, if person wants car that is fuel efficient for a trip and he or she gets there to pick up the car they booked for you often find out that what you booked for is not want the company gives you, a key of another car will be handed over to you for the same price which is unacceptable to people.

Renting a car during the summer holidays can now cost more than the package deal. A Sunday mirror investigation shows.” The Rental charges have surged, with prices in Spain almost 200 per cent more than they were two years ago.” Industries expert expect price to rise high again this summer because of the shortage of cars. On the other hand rental companies cut fleet because of the world recession and price will be forced to go up. Additionally, the car rental and leasing firms around the world, which includes 5,000 companies with combined the annual revenue of about $40 billion. Such companies like Avis budget group, Enterprise Rent-A-Car, Hertz hertz (hûrts) [for Heinrich R. Hertz], abbr. Hz, unit of frequency, equal to 1 cycle per second. The term is combined with metric prefixes to denote multiple units such as the kilohertz (1,000 Hz), megahertz (1,000,000 Hz), and gigahertz

….. Click the link for more information., Ryder, these companies generated more than 80 percent of the revenue. Also these firms or companies rely extremely on the general state of the US economy because most customers are business or holiday travelers, whose numbers can quickly fall during an economic slowdown, while the Big industries have economies of scale in obtaining vehicles and customers. Also Small firms can compete effectively by offering greater services, alternative products, or lesser prices

During my research I come across this issue that car rental industries have come up with a new creative way of taking more money or additional fees from innocent car rental customers. Lots of consumers are taking advantage of through a number of non-conventional surcharges in the form of fees they have already paid for, such as extra drivers fee, these extra hidden fees can make renting expensive to customers, and renters should take note of this new method of car rental companies.

There are some few things that need to be considered when renting a car in a car rental company or industry, before renting or booking for a car, one should make sure that what the company is offering is comprehensive package. Renter may be tempted to go online car renting websites, which usually offer cheap price for car hire. Customer should keep in mind that the lowest rate might be exclusive for stealing protection, collision with damage and other local taxes, also customer should call the company in order to get detailed information on the car rental package. In addition, people should understand the fuel policies because fuel surcharges are the common additional fees that renters need to contend with. Some company rent out cars without fuel in it, and they require customers to fill it and use it for his or her trip and return the car empty fuel. The fuel usually cost higher than out side fuel station and price are available at customers care desk. However, when picking up a car let a member staff of the company checks if there is fuel in the car or not before taking the car; also the attainder gives you a copy of receipt in order to avoid more charge when the car is returned. Also booking early helps customers to get good and right size car, this will also allow the company to send reservation confirmation early to customers through email and it helps renters read the documentation carefully before going to pick up their rented cars. When picking up a car one should check for any damage on car and fuel level before leaving the rental place so as avoid any argument or problem when returning.

There some things that often go wrong when people try to rent a car and unpleasant surprised at the outcome, some are common, for instance, when a person rent for a car and he or she shows up a little late you usually find out that the car has been given to some one else. In addition, people should be careful of the type of car they choose before hiring a car, also the car renters choose should work for them in terms of performance and cost. For example, when people want hire a car they should get a fuel sufficient model that is if they want to save money, which means a compact car will be great for people. On the other hand, in as much as renters want to spend less on fuel, they shouldn’t agree on the performance of the car. For instance, there some people who may be going for hiking terrains, in this case a bigger car will be more effective than a compact fuel-efficient car.

When it comes to transmission issues customer should find out if the car has a manual or automatic transmission, but most cars have both transmission. Automatic cars are more fuel-efficient than manual cars transmission, and today people demand for automatic cars more than manuals, some times you find out at car rental companies that all the automatic cars are booked.

Customers look for amount of legroom available in a car, for example if you traveling with your friends or family, you will require for a spacious car, also if you renting to travel far away people in the car might need to stretch their legs often during the journey. In this case a spacious car will be great for you.

People also look for a car with bigger trunk, for example, some cars have smaller trunk and drivers may want to travel with some luggage and is not possible for them because there is no enough space in the trunk to put the luggage.

An executive car hiring is a booming business today, people hire executive cars for special purpose but not for traveling from point A to B. they hire these types of cars for pleasure to be the passengers of an executive car. Also it is a pleasure to drive the car and amaze the onlookers on the street. The rental agencies invest in their precious time and care to in creating an attractive rental fleet with greater cars, also their services marked by professionalism and care so that the people who are restoring to executive car hiring services are assured that their exact needs will be always attended and also at affordable price. Executive cars available on hire can be any possible model and company; car hire industries have high-end models of executive cars such as Mercedes, Bentley, Volkswagen, Jaguar, Land Rover Range Rover, Fiat, Toyota, Nissan, Aston Martin, Audi and BMW e.g. all the brands are always available at several companies. These executive cars tell about their exclusivity and status on their own and allow the renters traveling in it to get a feel of comfort and richness.

There some tips of car hire that people need to consider and also to know about, but that is if you intend to rent a car. Whenever you want rent a car if your concern is fuel consumption, then you go for smallest available car, but if you have extra request such as GPS, kids seat, then you get ready to pay more, also to avoid more charges and pay for some services that you don’t need, enquire before taking the car. Additionally, people may like to compare the prices of car hire; some companies offer renters a great deal. But people shouldn’t forget to check online website so that they don’t miss any online exclusive deal. On the other hand, customers need to understand the fine print agreement, which includes insurance coverage, terms and circumstance for liabilities. The agreement is always safeguards the interest of a company.

In conclusion, people hire cars to go on with their daily activities such as businesses, vacation or holidays, tour, e.g. while gas price is high so customer are finding it difficult and expensive to rent luxury cars because of the gas problem. Also renters need to take note and keep update about what is happens during the booking and returning processes so as not to be charged more than you expected.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more