Pillai’s Institute of Management Studies and Research Project Report On “Dabur India Limited” Submitted To: Prof. Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today, Dabur has a turnover of Rs. 1899. 57 crores. The market penetration of Dabur is of about 1. 5 million retail outlets all over India with 47 C& F agents and more than 5000 distributors.
Dabur India is divided into 2 major strategic business units: * Consumer Care Division * Consumer Health Division Dabur has 3 subsidiary group companies: 1. Dabur Foods 2. Dabur Nepal 3. Dabur International- Further divided into Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt. | | Dabur has 13 ultra-modern manufacturing units in:? Jammu & Kashmir ? Uttar Pradesh ? Himachal Pradesh ? Madhya Pradesh ?
Rajasthan ? Uttaranchal ? West Bengal ? Silvassa ? Nepal Dabur Health CareDabur’s Health Care range brings for you a wide selection of Ayurvedic and natural products that offer complete care for varying individual needs. Our products are derived from the time-tested heritage of Ayurveda, and backed by the most modern scientific test ;amp; trials that ensure unfailing quality and safety in anything you pick. Dabur’s Brands * Activ Juice * Active
Antacid * Active Blood Purifier * Amla Flower magic * Amla Hair oil * Babool Mint Fresh Gel * Babool Toothpaste * Badam Oil * Balm Double Action * Balm Strong * Burrst * Capsico * Chyawan Junior * Chyawanprash * Chyawan Prakash * Dazzl * Glucose D * Gripe Water * Hajmola * Hajmola Candy * Hommade * Janma Ghuti * Gulabari Face Freshner * Gulabari Rose Water * Gulabari Moisturising cream * Honey * Honitus Cough Syrup * Honitus Lozenges * Lal Dant Manjan * Lal Tail * Lemoneez * Meswak Toothpaste * Odomas * Odonil * Odopic * Promise Toothpaste * Pudin Hara * Real * Red Toothpaste * Sanifresh * Shankha Pushpi * Shilajit Gold * Super Thanda Oil * Uveda 2 in 1 Moisturising cream * Uveda Clarifying Face Wash * Uveda Complete Fairness Cream * Uveda Moisturising Face Wash * Vatika Black Shine Shampoo * Vatika Conditioner * Vatika Dandruff Control * Vatika Enriched Almond * Vatika Enriched Coconut * Vatika Root Strengthening * Vatika Smooth & Silky Exports ? United Kingdom ? Egypt ? Bangladesh ? Dubai ? Nigeria ? Nepal Dabur has its offices and representatives in America, Europe, and Africa. It exports Active Pharmaceutical Ingredients to Latin America, Europe, Africa, and other Asian countries. Dabur also exports herbal products to Middle East, Far East, and several European countries. Today Dabur is marketing its products in more than 50 countries. | Dabur Herbal and Ayurvedic
Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. Bringing together the gentle touch of nature and Ayurveda’s wisdom, the range covers categories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of Dabur. Dabur Home Care Dabur India Ltd has a portfolio of superior products that help take care of your home. The range of Home Care products have been carefully developed to ensure that your living space not only looks good, but also smells good, all day long. And more importantly, they help keep your family healthy. Odonil keeps your home fresh and smelling great.
Odomos protects your family from disease causing mosquitoes while Odopic leaves your dishes clean and smelling fresh. Sanifresh Shine keeps your toilet sparkling clean and free from germs while our latest innovation Dazzl gives a mirror like shine to your floors, kitchen and glass surfaces, while keeping them germ-free. Building on a legacy of quality and experience for over 125 years, Dabur India Ltd has introduced a slew of Ayurvedic over the Counter (OTC) products, offering traditional Ayurvedic remedies in ready-to-use formats. This is part of the company’s strategy to make Ayurveda more contemporary for the modern day consumer. Dabur, with its roots in Ayurveda, has been involved in bringing this age-old science within everyone’s reach.
Dabur’s Consumer Healthcare business is the Company’s oldest business, and today has a growing portfolio of OTC products to address a variety of problems ranging from Women’s Health to Baby Care and Cough & Cold to Rejuvenation. Ayurveda The ancient Indian system of medicine based on natural and holistic living, derives from two Sanskrit words – Ayu or life, and Veda or knowledge. This Science of Life analyses the human body through a combination of the body, mind and spirit. Originating nearly 5,000 years ago, Ayurvedic texts were researched by Dabur in its quest for natural remedies. Today, its application in modern life has been renewed through the scientific research and validation undertaken at Dabur. Real Active Juices Contains
Real Activ is a range of unsweetened juices that contain NO ADDED SUGAR, COLOURS OR PRESERVATIVES. Real Activ juices are made from concentrated juices. After the juice is pressed from the fruit, the water is removed to reduce transportation load. At our factories, during the manufacturing of juices/ juice blends, we add back the equivalent quantity of water. Thus, Real Activ Juices have as much juice as present in respective fruit. Real Activ Juices contain * 0% Added Sugar * No Added Colour or Preservatives * Naturally rich in antioxidant Nutrients * Helps meet 1 serve of your 5-a-day Dabur’s Real Activ range includes: Antioxidant Rich Juices
Antioxidants are substances that help protect the body by neutralizing free radicals that cause cell damage. Antioxidant Nutrients like Betacarotene ;amp; Vitamin C are known to neutralize ‘Free Radicals’ and help strengthen the immune system. * Real Activ Orange Carrot Juice is a 100% juice made from Oranges and Carrots which provide the natural goodness of antioxidants nutrients like Betacarotene ;amp; Vitamin C * Real Activ Orange Carrot 1 Glass (250ml) equals: 100% RDA of Beta-carotene* 40% RDA of Vitamin C * Real Activ Orange Juice is an ideal breakfast juice rich in antioxidant nutrient like Vitamin C Activ Orange 1 Glass(250ml) = 100% RDA of Vitamin C*
Refreshing Cooler Real Activ Apple Juice * Real Activ Apple juice provides you the goodness of Apples. Apples are packed with nutrients and anti-oxidants and are Very low in sodium. * 1 Glass (250ml) of Real Activ Apple juice provides juice of 4 Apples. So pick up a pack of Real Activ Apple juice for a refreshing break Fruit-Vegetable Delight Real Activ Mixed Fruit Spinach Cucumber Juice * Real Activ Mixed Fruit Spinach Cucumber juice is a refreshing ;amp; nutritious blend of fruits ;amp; vegetables with the goodness of 8 delicious fruits (Apple, Orange, Passion Fruit, Guava, Pineapple, Mango, Apricot ;amp; Banana) and Vegetables like Spinach, Cucumber.
This helps you meet a serve of fruit ;amp; vegetable * 1 Glass (250ml) of Mixed fruit Spinach Cucumber is Very Low in Sodium. As per USFDA, diets low in Sodium may reduce the risk of Hypertension or High BP Real Activ Mixed Fruit Beetroot Carrot Juice * Real Activ Mixed Fruit Beetroot Carrot juice is a refreshing ;amp; nutritious blend of fruits ;amp; vegetables with the goodness of 8 delicious fruits (Apple, Orange, Passion Fruit, Guava, Pineapple, Mango, Apricot ;amp; Banana) and Vegetables like Beetroot ;amp; Carrot * It also provides you 1 serve of fruit ;amp; vegetable Start your day with Real Activ Juice which is deliciously tasty ;amp; gives the natural goodness of fruits ;amp; vegetables without the burden of added sugar.
No wonder, with Real Activ in your life you can Say NO to all things artificial and Stay Fit the Natural Way. Dabur Chyawanprash Dabur Chyawanprash has anti-oxidant properties ;amp; strengthens your body’s internal defense mechanism, the immune system, thereby protecting you from everyday infections, cough, cold & stress etc. At a time when flu and viruses are everywhere, your immunity system provides the best prevention from these deadly diseases. Chyawanprash, a time-tested, age-old formulation has a number of herbs like Amla, known to be one of the best antioxidants, Giloy (Guduchi) known to have immuno modulatory properties, and has more than 40 other natural ingredients, to boost immunity. |
Dabur Chyawanprash, The Health Giver * Derived from 2,500-year-old Ayurvedic formula * Totally chemical-free, natural and safe * Powerful combination of herbs and plant extracts in a base of Amla fruit pulp * Refined by Dabur to provide traditional goodness with best quality * Reinforces the immune system & helps fight disease * Trusted health provider of a majority of Indian households| Hajmola Pop a Dabur Hajmola and enjoy the chatpata flavour that stimulates your digestive power. Take it regularly, especially after a meal. The popularity of this Ayurvedic digestive can be gauged by the fact that almost 2. 5 crore Hajmola tablets are consumed every day in India. An Ayurvedic digestive medicine, Dabur Hajmola was the first to be branded as a product.
It has a mix of traditional Indian culinary herbs, spices and edible salts. Dabur Hajmola is a market leader with 60% share of the digestive tablets segment in India. Dabur Pudin Hara Dabur Pudin Hara gives quick relief from stomach ache, gas and indigestion. It is a trusted, fast-action remedy for stomach disorders. Pudin Hara is completely natural and safe. Dabur Glucose D Get a jump start on your day by filling up with the extra energy of Dabur Glucose-D. Enriched with Vitamin-D and Calcium for easy assimilation and quick replenishment of essential vitamins, minerals and body salts, Dabur Glucose is a ready source of energy to fight tiredness. It refreshes you instantly.
Besides helping in quick recovery of energy lost due to fatigue, Dabur Glucose also provides essential nutrients that refresh and energizes you to fight tiredness and fatigue caused by summer heat. Extremely good for growing children and sportspersons, Dabur Glucose also helps in all-round development of kids. Dabur Honey Honey has been used for its medicinal and therapeutic value for centuries in India. Dabur India Limited saw the potential of honey beyond its remedial value, helping every household imbibe the goodness of this natural wonder liquid in their day-to-day life * Dabur Honey launched as a food product * Largest player in the branded honey market, commanding over 75% of the total share * Recently launched in convenient, easy-to-use squezee pack * Focusing on promoting food-led usage.
Dabur Vatika Black shine Shampoo Vatika Black Shine shampoo is packed with the goodness of Black Olives and Amla that help maintain the black colour of your hair and give it incredible shine. Unlike normal shampoos, Vatika Black Shine Shampoo does not have any harmful chemicals. Its active natural ingredients help maintain the black colour of your hair without damaging them. Dabur Vatika Smooth & Silky Shampoo Vatika Smooth & Silky Shampoo is a natural shampoo that conditions from deep within, while gently cleansing and nourishing your hair. Its offers the gentle & caring touch of nature that leave your hair soft, silky and radiant.
It has the perfect balance of natural ingredients like Henna, Green Almonds and Shikakai that turn your dull & lifeless hair into smooth & silky without damaging them. Dabur Vatika Dandruff Control Vatika Dandruff Control Shampoo removes dandruff without being violent on hair. Discover non-violence, the new beauty mantra captured in Vatika Dandruff Control Shampoo range. Enriched with the goodness of nature, Vatika gently removes 100% dandruff and prevents recurrence, without causing any damage to hair. So what you get is dandruff-free, beautiful hair. That’s the power of non-violence. Dabur Vatika Conditioner Dabur now presents a range of natural conditioners under brand Vatika.
The Vatika range of conditioners is packed with active natural ingredients that nourish your scalp and hair to ensure that your crowning glory shines with health. Dabur’s in-depth knowledge of nature ;amp; natural ingredients has helped us create a range of conditioners that offer the goodness of nature without any side-effects, and give you problem-free hair. These nourishing conditioners from nature come in two SKUs of 100ml and 200ml, and are available in two variants: Vatika Smooth ;amp; Silky Conditioner Vatika Smooth ;amp; Silky Conditioner has active natural ingredients like Henna and Amla that ensure natural conditioning of hair, and Green Almonds, which help nourish scalp and hair. Vatika Root Strengthening Conditioner
Vatika Root Strengthening Conditioner is packed with natural ingredients like Coco Milk, which provides conditioning, and Almonds that help strengthen the hair from root to tips. Dabur Hair Oil Dabur’s range of natural Hair Oils have an array of specialized products that offer you problem-free hair, making your crowning glory grow healthy, lustrous and full of life. Give hair the nourishment of Amla (Indian gooseberry) with Dabur Amla or add the magic of white flowers to your mane with Dabur Amla Flower Magic. Enrich your hair from root to tip with Vatika Enriched Coconut Hair Oil, or up your hair’s style quotient with Vatika Enriched Almond Hair Oil. Dabur Uveda 2-in-1 Moisturiser 24-Hour soft and hydrated skin that glows from within Dabur Uveda 2-in-1 Moisturiser presents an alternate way to skin moisturising.
It has unique Ayuredic ingredients that help build a reservoir of moisture in the inner layers of the skin that keeps skin hydrated for 24 hours and also protects the skin from damages due to the sun’s radiation. Complete Fairness Cream Fair skin that glows from within Dabur Uveda Complete Fairness Cream presents an alternate way to fairness. With unique Ayurvedic ingredients, it works on the inner layers of the skin, making it lighter, nourishing it with every use to give complete fairness that glows from within. Moisturising Face Wash Dabur Uveda Moisturising Face Wash presents an alternate way to skin cleansing. Its Ayurvedic ingredients not only help clean your skin but replenish moisture in the inner layers, giving you clean, soft skin that glows from within.
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