Colour case This case contains colour exhibits which will be affected by the user’s screen and printer resolution. Therefore, to ensure optimum colour quality multiple copies must be ordered directly from ecch. This colour case cannot be supplied as a permission master in either paper format or as a sealed pdf file. However, please contact ecch to check availability of a black and white version […]

Case Study and Exercises Exercise #1 We were given the formula of distance , where D – Distance from location L (distribution center) to location I (consumption point); – X coordinate of the warehouse l (distribution); – X coordinate of the store i (consumption); – Y coordinate of the warehouse l (distribution); – Y coordinate of the store i (consumption). Consequently, applying these formula in […]

Pestle Analysis of Zara SOE11108 Sources of Competitive Advantage Assessment 1 Group Presentation PESTEL – Analysis [pic] Contents 1 Introduction 3 2 Overview 3 3 Business Environment 3 4 Political 4 5 Economic 4 6 Social 5 7 Technological 6 8 Environmental 6 9 Legislative 8 10 Conclusion 8 References 9 Introduction The global apparel market is a consumer-driven industry. Also, globalization and new technologies […]

Report Title: Zara: IT for Fashion Executive Summary: Zara is a fashion company founded by Amancio Ortega in Spain in 1975. It is part of Inditex holding company, a large fashion retail chain that operates five other clothing brands. Since its inception, Zara has been financially very successful as it contributes the most to Inditex’s overall revenue. Also, Zara’s fast growth is represented by its […]

Executive Summary Zara is an international fashion retailer which has gained considerable acclaim, being one of the leaders of the high-street fashion industry, and regularly producing new products for the market, at a rate that is quicker than its competitors can achieve, due to the strong supply chain in place. Despite this, the organisation is facing continual challenges, both in terms of consumer demand and […]

Shoot Analysis Strengths: Sara’s product is very fashionable due to the strong team of design and there is a strict control over the supply chain since design till produce and deliver, which the company will ensure that it meets the customers’ satisfaction at the end. Sara’s product cycle is much better than competitors, the brand is able to come up with the new design in […]

BRAND POSITIONING Singapore Market Size Zara’s size is at 1.3% of Singapore apparel industry, 6th place after other brands like Mango, Guess, Esprit, Raoul and Giordano. Vision “ZARA is committed to satisfying the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable” Mission […]

Zara “Possibly the most innovative and devastating retailer in the world” – Daniel Piette, Fashion Director of Louis Vuitton – LIM College Center of Graduate Studies & Continuing Education Supply Chain Management (MNGM 605) Introduction Since globalization is an important asset to the world of fashion, significant developments have improved processes within the industry. It has been challenging for consumers to find clothing “Made in […]

Zara’s size is at 1.3% of Singapore apparel industry, 6th place after other brands like Mango, Guess, Esprit, Raoul and Giordano. Vision “ZARA is committed to satisfying the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable” Mission Statement “Through Zara’s business model, […]

Introduction In 2008 when Taeho-one of our team members- ended his military service, SPA brands were very unfamiliar with Koreans. Now in 2013 half of his clothes are SPA brands and every our team member has severer items of SPA brands. Concept of SPA brands has been well penetrated to Korea especially to 20’s. Talking about SPA brands we found that performance of ZARA in […]