Monetary and time costs
All the path coefficients were significantly different from zero with respective t-values greater than 1. 96 and their signs were in the hypothesized direction. Perceived service quality was found to display a positive effect on customer satisfaction (? =0. 66, p<0. 05), and perceived value (? =0. 73, p<0. 05). As customers’ perceptions of the quality of the service increase, they feel more satisfied with […]