The Emerging Role of Electronic Markets
Internet-based electronic marketplaces leverage information technology to match buyers and sellers with increased effectiveness and lower transaction costs, leading to more efficient, “friction-free” markets. The Emerging Role of Electronic Marketplaces on the Internet Markets play a central role in the economy, facilitating the Yannis Bakos exchange of information, goods, services, and payments. In the process, they create economic value for buyers, sellers, market intermediaries, and […]