Abstract An increasing number of customers are turning to the Internet to make their purchases, as a vast array of goods and services are now only a mouse click away. E-tailing clothes is even more challenging, with new e-tailers’ hoping to attract and retain satisfied online customers, are constantly creating new opportunities for them, and in order to do that they need to know what […]
The Effectiveness of Direct Mail on the Cigarette Vending Industry in the United Kingdom Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry continues to prosper not only in the United Kingdom, but also across the world. At the same time there is a continuous rise in the spread of a number of diseases directly related with smoking […]
It is no exaggeration to say a society is ruled by the logic of the environment in the 21st century. Since the 18th century industrial revolution, human beings have benefited of the richness due to the mass production and mass consumption, having a continuous growth with a progress of industrialization, industrial technology, and advanced material. However, these types of economic activities based on material growth […]
Abstract: When determining possible colour options for a new product, packaging professionals must keep the consumer in mind. First, they determine what type of message the product should give. Based on the message, a colour scheme that represents this message is chosen. This is why basic research is necessary, whether it’s from previous case studies of similar products or from focus groups. Finally, packaging professionals […]
Introduction As a student of business administration and having experienced the multicultural cosmopolitan life in London, U.K., marketing strategies of various multinational companies have always intrigued me. These marketing strategies are more challenging for small and medium sized enterprises. Hence I am motivated to research on various marketing strategies focussing on “Culture” to determine how well an organization working under stressful economical conditions can formulate […]
Chapter 1 Introduction to Commodity Market What is “Commodity”? Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as commodity. The article should be movable of value, something which is bought or sold and which is produced or used as the subject or barter or sale. In short commodity includes all […]
ABSTRACT This study investigates the important attributes of online web stores in e-commerce by examining the possible website elements that determine different aspects of the association between customer’s satisfaction and e-commerce website attributes. A questionnaire consisting of 24 items was completed by 60 respondents. The instrument for this study was developed on the basis of “SERVQUAL” using a 5 point Likert scale. There were five […]
CHAPTER 4 – DATA ANALYSIS 4.0 Introduction This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. Totally 200 questionnaires were distributed and collected, each market has 100 questionnaires respectively. First of all, the general data such as respondents’ profiles, trip patterns and transaction patterns were analyzed by using descriptive statistics. This approach generates frequency and percentage of […]
Confectionery Industry In The UK Contributes A Major Amount Of Revenue To The Country’s Economy Chapter 1: Introduction Confectionery industry in the UK contributes a major amount of revenue to the country’s economy. Repeated case studies have revealed that the confectionery industry is ever growing and the demand for creativity and innovation in the products in increasingly demanded by the consumers in the UK market. […]
Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has its importance in nearly every form of trade. Trade is directly dependent on communication, and these days the Internet is considered to be the most important and reliable means of communications for trade. […]
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