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External link to International Marketing: Franchising and Entrepreneurship
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International Marketing: Franchising and Entrepreneurship

The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations.  Some analysts credit these large multinational firms with more economic impact than many nation states.  This has greatly changed the way marketing is done.  Global markets are extremely difficult to define, and variables significantly more complex and diverse.  The decision to take a company outside the UK involves careful […]

External link to Comparison of Buying Behaviour: Own Brand and Label Food
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Comparison of Buying Behaviour: Own Brand and Label Food

CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on offer are the key factors attracting customers to own label products. (Mintel Report, 2007). Own-label brands give consumers the opportunity to find something new at a supermarket, while branded is the […]

External link to Factors Influencing While Purchasing Tyres
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Factors Influencing While Purchasing Tyres

Abstract  In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. In this competitive era of marketing where the satisfaction of the customer towards the product is become first priority, it is therefore very important to analyze customer behaviour. Consumer behaviour can be looked upon as study of how individuals make decisions on how to […]

External link to Investment of Mutual Funds in Pakistan
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Investment of Mutual Funds in Pakistan

Chapter 1 Introduction 1.1 Introduction 1.2 Purpose of the Study 1.3 Research Objective 1.4 Research Methodology 1.5 Data Sources 1.INTRODUCTION 1.1 Introduction Mutual funds can play a significant role in the growth of an economy of any country. Mutual funds are a preferred investment destination for any individual/ organization as the fund houses offer not only the expertise in managing funds but also a host […]

External link to Importance of Brand Management in SME’s
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Importance of Brand Management in SME’s

Study on Fast Food Takeaways of West London Executive Summary Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organizations) while research on the importance of the brand management this in SME (Small Business Enterprises) has been neglected. I have tried to emphasis in my dissertation that what were those important factors of brand management […]

External link to Cisco Systems: SWOT Analysis and Marketing Analysis
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Cisco Systems: SWOT Analysis and Marketing Analysis

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco’s business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing […]

External link to FMCG Market Analysis
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FMCG Market Analysis

EXECUTIVE SUMMARY The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to […]

External link to Impact of Brand Sound Elements on Consumers
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Impact of Brand Sound Elements on Consumers

Executive Summary With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although, our relationship with sound is largely unconscious, sound is one of the most powerful and least explored senses in advertising and branding. India being a country with a very rich oral culture has numerous examples […]

External link to Customer Loyalty in the Restaurant Industry: Nandos
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Customer Loyalty in the Restaurant Industry: Nandos

Topic: How customer loyalty can be increased in the restaurant industry? The case of Nandos. Why customer loyalty is important? What Nandos is doing and how it can be better develop? Loyalty marketing, loyalty programs, how to manage it? Techniques? Benefits? Problems? Conclusion. Loyalty Marketing: Definitions Of Customer Loyalty The main change concerns in the organization of marketing activities are certainly one of the more […]

External link to Benefits of Social Network Marketing for the Business
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Benefits of Social Network Marketing for the Business

Chapter One   Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification’ of traditional marketing practices. O’Connor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as social network marketing. This is one of the latest tools available to today’s […]

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