It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their DOD, beliefs and the occasion. So far as in marketing field consumer buying is mainly based on either knowledge or perceived needs. When we had different surveys at different universities and colleges and in different gatherings related to fashion […]

Ethics in fashion Brands such as Hollister, Superdry and Jack Wills are in high demand at the moment. These fashion giants make billions of pounds a year selling top of the range clothing, specifically designed for 14-18 year olds. These brands all follow strict ethical policies, for example Jack Wills is part of the Ethical Trading Initiative, which is an alliance of companies working together […]

Fashion is something that is in vogue. This particularly refers to clothing, hairstyle, footwear and various accessories. People these days are very particular about staying in style and thus follow the fashion trends religiously. Various kinds of fashions come in trend around the world every now and then. India is a land of varied culture and thus different fashion trends are followed in different parts […]

Abstract At times when sustainability seems to be the mantra for not only corporations but also the lay man, sustainable fashion is a much less understood term as “sustainability” alongside “fashion” are two seemingly contradictory concepts as fashion is all about change and sustainability is all about preservation. Sustainable fashion, in its purest form generates new ideas on how to produce fashion with a sense […]

Due to the crash of the Wall Street on October 24th 1929 many people thought that fashion was going to be crippled, but thankfully fashion continued and grew over the years. 2. After the crash women had to sew and mend their own cloths. Due to this women who had great sewing skills began copying magazines and the latest fashion. This action was the of […]

In 1892 Arthur Baldwin Turner founds Vogue in America which will later become one of the most influential fashion magazines in history. In the year 1 900 fashion magazines began to use photographs instead of illustrations. For the editors, this means that they must deal with a new way to structure the magazine. Today, there are hundred ads of fashion magazines that have become an […]

Overture The significance of print media has been getting bigger and bigger as the time progress all over the world. Magazine is one of the popular forms of print media worldwide. There are different types of magazines with different features and attributes. They are mostly periodic- monthly and quarterly magazines are most common. The magazines generally focus a particular area and they target a particular […]

Discourse Organization of Asian Fashion Blobs Introduction Background of the study Blobbing has emerged as one of the most popular forms of online discourse. The ease and lack of expense in setting blobs has raised intriguing possibilities for language learning in social media. The unique nature of its architecture and its low cost have not only affected how different floggers can publish and distribute their […]

Is Fashion Trivial? Malcolm Barnyard’s book ‘Fashion as Communication’ (Bernard, 1996) addresses the argument that fashion is trivial and is used to communicate and challenge issues. One of the topics which is discussed in this book is the topic of whether fashion is trivial’ this was questioned by Elizabeth Wilson who said that “the idea that fashion and clothing are trivial pursuits is Just one […]

The beginning of the 21st century, it formed street fashion, a fashion style in which the wearer customizes outfits by adopting a mixture of current and traditional trends. At present, there are many styles of dress in Japan, created from a mix of both local and foreign labels. Some examples of popular styles are: Laity, Gaur and Decors fashion. Laity is a fashion subculture originating […]