Coca-Cola Case Study
I. CURRENT SITUATION A. Past Corporate Performance Indexes The Coca-Cola Company Heritage Timeline 1886-1892 – Atlanta Beginnings “COCA-COLA IS ENJOYED IN THE UNITED STATES.” Coca-Cola made its debut in Atlanta, at the Jacob’s Pharmacy soda fountain, where it sold for 5 cents in a glass. In the first year, the Company sold about 9 glasses of Coca-Cola a day. The first advertisement for Coca-Cola appears […]