Your first strategy to building a strong customer relationship could be to make every customer interaction count. Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued. You can achieve that by setting up a focus group made up of loyal customers. A focus group can be a vital tool to getting into the […]

Countries often have different models of government business relations. The nature of the political system in a country has particular influence over the governments’ relations with the business. Despite the common ground of being advanced liberal democracies, the United States and Spain have markedly different models of government business relations. The aim of the essay is to compare the government business relations in the United […]

At the beginning of this century there were more than 2000 building societies, fiercely independent mutual organisations, formed in the spirit of Victorian self help. There are now just 71. Some of these that have disappeared were terminating societies with a fixed wind up date. The last “terminating” society was the Fist Salisbury which wound up in 1980. Other societies have been swallowed up in […]

| Nike: Building a Global Brand| MKTG 4082W| | 1. Nike’s brand image, a set of emotions, feelings, and experiences with the brand, developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance, innovation, and aggressiveness. Nike positioned itself as a company that makes products for athletes, by athletes. They tailor their products for […]

Introduction Today’s economic challenges require organizations to find new ways to not only reward top performers, but also to motivate all workers to improve performance. This must be done in a cost effective manner. Supporting organization culture is very critical for attaining the strategic goals of an organization. Strategy usually focuses on incentives, because it deals with the way goals are achieved. Culture usually focuses […]

® IGBC Green Homes ® IGBC Green Homes Rating System Ver 1. 0 Abridged Reference Guide April 2009 Confederation of Indian Industry CII-Sohrabji Godrej Green Business Centre ® IGBC Green Homes ® IGBC Green Homes Rating System Ver 1. 0 Abridged Reference Guide April 2009 Confederation of Indian Industry CII-Sohrabji Godrej Green Business Centre Copyright Copyright © 2008 by the Indian Green Building Council. All […]

Furthermore, procedures for selecting main contractor and sub-contractor was reviewed and comparison was prepared to show differences between two procedures. A flow-chart diagram was attached in the Appendix to show the procedures. 2 Introduction 2. 1 Background of the Projects The project we are going to bid is a private development, which to construct a 24- storey residential apartment. The form of contract that the […]

Kate Dobie wants to create a hub for letter-writers. Can it work? We asked her … by letter, of course. Hey Kate! I happened upon your , in which you’re launching a business based on connecting pen pals with each other, and was personally hooked: I’ve had pen pals my whole life! As a ’90s kid, I used various magazines’ pen pal-connection services. Some led […]