Consumer behavior chapter 1 – introduction In our ever-increasing global market, attention needs to be paid to the global consumer in order to identify who they are. Marketers and consumer behaviour researchers are constantly attempting to determine the similarities and the differences of the multifaceted global consumer. Some general theory about the sociological and psychological influences on consumer behaviour may be common to all Western […]

Goal-setting theory also deals with challenge and complexity of the tasks which people have to fulfill during their work. The theory argues that there is a direct connection between the challenge and complexity of tasks and the ability of people to perform. “Goal-setting research has shown repeatedly that people who try to attain specific and challenging (difficult) goals perform better on tasks than people who […]

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Introduction Organizational success calls for integrity and the ability to make the right decisions at the right time, and this is what defines organizational or corporate culture.  Decision makers are sometimes caught in the dilemma of acting unethically in order to make the organizations to survive or remaining professional and sticking to ethical practices no matter the prevailing situation. Making ethical decisions requires leadership to […]

Organizational behavior is a field of study that investigates the impact that individuals, groups and structures have on behavior within an organization. It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of organizational theory and human resource studies Basic Functions – Management operates through various functions, often classified as planning, organizing, staffing, leading/directing, and controlling/monitoring and motivation. * […]

The merger between our company InterClean Inc and Enviro Tech is in the last stages of finalization. As you are quite aware this would enable us to rapidly expand our horizons both in the domestic market as well as the international market. This also means that each one of us in managerial levels ensures that the merger proves successful and that we shall be able […]

Researchers participating in this particular study were interested in evaluating whether occasional intervening consisting of personalized feedback can be utilized in the decreasing of alcohol abuse amongst college aged students. Research consisted of inclusion of content on personalized feedback of participants involved in the study. Methods of observation used in the experiment were; participants, measures, procedures, and results. Participants were given the opportunity to participate […]

The MacTaggart case presents a company with an array of organizational issues that if not acknowledged and addressed might have severe implications for the firm’s future success. While Watkins International’s acquisition of Brownloaf MacTaggart and Co. (BM) may have been a shrewd business investment, from a human perspective the integration has not been particularly smooth. The shift from being a small independent company to a […]

The concepts outlined in the organizational behavior and management resonates with the eight principles of change management addressed by Kotter. Much of what is inherent in Kotter’s stage process of change management is in equal measure reiterated by Ivancevich and his co coauthors in their book Organizational Behavior and Management. Kotter postulates a model for leading and implementing change with each stage reflecting a key […]

1.What is the importance of interpersonal skills? The importance of interpersonal skills is that you need to understand how to deal with other people and involve your acceptance of others, without prejudice in order to achieve your task. 2.What do managers do in terms of functions, roles, and skills? Management is a process that is used to accomplish organizational goals; that is, a process that […]