Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. Utilizing a variety of promotional methods which are coordinated together, can strengthen the campaign since they are designed to reinforce […]

Executive Summary: In today’s world ‘Information’ is seen as being very valuable and knowledge is considered as a power. Amazon made it easy to increase this knowledge and power through the new innovative device we know as the Kindle e-book reader. This huge availability of information is an ongoing trend and Amazon is exploiting it to the highest potential possible with this device. Its major […]