External link to Advertising Makes You Buy Things You Do Not Need!

Advertising Makes You Buy Things You Do Not Need!

Aim of this paper is to discuss the question whether advertising manipulates us to buy things we don’t actually need. In other words, we would like to debate the issue of the impact of marketing and advertisement on our rational thinking and decision making process. Based on various examples, we would like to show that the statement can be proven to be true. We believe […]

External link to Tobacco Advertising Is Illegal but Alcohol Is Not

Tobacco Advertising Is Illegal but Alcohol Is Not

COMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone […]

External link to The Effects of Advertising Media on Sales of Insurance Products: a Developing-Country Case

The Effects of Advertising Media on Sales of Insurance Products: a Developing-Country Case

The effects of advertising media on sales of insurance products: a developing-country case S. A. Aduloju Department of Insurance and Actuarial Science, University of Lagos, Lagos, Nigeria A. O. Odugbesan Formerly of Department of Business Administration, University of Lagos, Lagos, Nigeria, and S. A. Oke Department of Mechanical Engineering, University of Lagos, Lagos, Nigeria Abstract Purpose – Characterized by declining goodwill and exemplified sharp drop […]

External link to Perceive advertising

Perceive advertising

Children today represent an important demographic to marketers, having their own purchasing power. They are markerter’s best friend. Indeed, this statement is backed up by evidence from watch groups such as Media Channel: In the year 2007, they highlighted the fact that in the US, close to 2 bilion dollars was spent on advertising to children. It seems to be a lot of money and […]

External link to Advertising Strategies in Sri Lankan Market

Advertising Strategies in Sri Lankan Market

FMCG Product – Panadol Advertisement Most of Panadol advertisements are really consistent with Brand Identity . This advertisement also carries the brand identity well. When we analysis this advertisement, it is a reinforcement advertisement while educating customers how to use the product. Panadol is mass product but different advertising campaigns run to attract each segment such as middle class customers, upper class customers, children, elders […]

External link to Advertising campaigns

Advertising campaigns

Discuss the controversial nature of Benetton’s advertising campaigns, paying close attention to the “Benetton Baby”, “David Kirby” and to the recent “Sentenced To Death” adverts. I have recently been studying 3 controversial adverts published by Olivierio Toscani for the clothing manufacturer “United Colours of Benetton”. These three adverts of which I am going to scrutinize as part of my essay have been posted up on billboards […]

External link to The use of advertising strategy on men

The use of advertising strategy on men

Since the time communication process came into being, role of both electronic and print media has increased where they communicate all sorts of information to people across the globe. In the nineteenth and the twentieth century media has gone to unattainable heights and now in our times it is accessible to almost all parts of the globe. It introduces new trends, brings changes in the […]

External link to 4 Advertising Principles from Ad Legend David Ogilvy

4 Advertising Principles from Ad Legend David Ogilvy

The following excerpt is from Craig Simpson’s . Buy it now from  |  |  Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their : 1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was […]

External link to Influence of Advertising

Influence of Advertising

Terese Kruszka Beth Lewis How Advertising Influences Us 1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming […]

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