Apple’s biggest pportunity comes from its own, loyal fan base. 5. IPhone 4 owners are surely pinning for new hardware and the Iphone 5 has a tempting target. 6. The truly fanatical fans which number In the millions will buy the Iphone 5 no matter Its faults. Needs 1 . Apple, the creator of ‘phone came to know that consumers needs Include Mobility, Flexibility and Reliability. Wants 1 . An Iphone Increases your self-confidence, status and Reassurance, one can never feel left out and that’s the biggest want of a Consumer, Demands 1 .
Apples lower priced IPhone 5C was more expensive than many analysts had anticipated but demand is still coming from lower income consumers. Due to Its more updated and enhanced features IPhone can hardly lose its market. Challenges 1 . only 3-4 competltlve players. 2. Heavily demanded by its consumers. 3. Huge number of fan following that remains anticipated for the newer and newer models. 4. Iphone 5C offers colorful backs on its newer model that attracts huge number of Female Market. 5. Its updated graphical view and smooth user friendly
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